From the time before marketing
The concept: What if classic books were released today? What would their titles look like after the marketing department was through with them?
The idea seems to have started here, but it really took off here and here. Some of my favorites so far:
Then: ‘Gone With The Wind’
Now: ‘Extreme Home Makeover: Confederate Edition’Then: The Wealth of Nations
Now: Invisible Hands: The Mysterious Market Forces That Control Our Lives and How to Profit from ThemThen: Walden
Now: Camping with Myself: Two Years in American TuscanyThen: Book of Genesis
Now: FLOOD! A true story of heartbreak, heroism, and the will to surviveThen: Romeo and Juliet
Now: The Teen Sex and Suicide Epidemic: What You Need to Know to Protect Yourself and Your FamilyThen: 20,000 Leagues Under the Sea
Now: Subs and Squids: The Journey of a MadmanThen: Poor Richard’s Almanack
Now: Lifehacks+: Crowd-Sourced Common Sense From Tweets & BlogsThen: Declaration of Independence
Now: The Pursuit of Happiness: How to get control of your continent and have fun doing it!
(Thanks to Lain and Dr J for the links)
