A Contrary Indicator
Despite what The Journal would have you believe, it is not all rainbows and unicorns for those who make and sell books. McSweeney’s is pulling out all of the stops to move some books. The latest sales pitch:
If this email finds you somewhere on the populated Earth, you may have heard a lot of talk of doom and gloom recently. We here at McSweeney’s object. Look, we like Paul Krugman as much as anyone, and who doesn’t love a good stimulus package, but all this focus on the negative can be a little counterproductive. Look around you! This is still a world full of wonders, and among these wonders are fine printed books, some of which are created by us here at McSweeney’s.
We want to help you remember these wonders within easy reach. And so: This week, every book on our site is $15. Wait, not every — some are $5. Not cheap enough? Okay, a few are $1. Go to it! Fill up a bag and help us spread the joy. Help us save America!
Michael Chabon’s Maps and Legends is $5. You’re insane if you don’t pick up a copy at that price. Insane! Also: The “What happens in the La Brea Tar Pits stays in the La Brea Tar Pits” shirts are only $15. Cheap.
March 11, 2009 12:46 pm 
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