September 24, 2007 1:20 pm 4 Comments
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By patricia, September 24, 2007 @ 2:25 pm
That is brilliant. I love the campaign, especially the bumper stickers. I’m curious. Why do you think they thought it would be effective to have a sexy woman silhouette reading a book? I’ve seen this kind of image a lot in the past few years (and I’ve created a few myself). I’ve my own ideas about it, but I’d like to hear some comments from someone else.
By Tim, September 24, 2007 @ 3:39 pm
Well, have a sexy lady in your ad seems to be de rigueur in advertising. This particular sexy lady is from the mudflaps of pick-up trucks and 18-wheelers. I think that what they did here, brilliantly, is inverted the macho western iconography. Books are for tough guys, too.
By Frank, September 24, 2007 @ 4:48 pm
When books are outlawed, only outlaws will have books?
(sound of crickets chirping)
By Beth (The Decatur One), September 24, 2007 @ 8:12 pm
Excellent!